Brand Identity and Website – Senelgo Tours
Senelgo Tours, a tourism business based in Sri Lanka, approached us to revamp their brand identity and create a dynamic, user-friendly website. Their goal was to establish a stronger online presence, attract more tourists, and streamline the management of their tour offerings and client interactions. Our task was to design a brand identity that resonates with Sri Lanka’s rich culture, develop a visually appealing website, and create a custom CMS that allows easy content updates and management.
Brand Identity Design
We started by understanding Senelgo Tours’ vision and the cultural significance of their services. The brand identity was crafted to reflect the serene and spiritual aspects of Sri Lanka, symbolized through a modern and simplistic logo inspired by the iconic Buddha imagery, paired with vibrant colors representing the lush landscapes and the vibrant culture of the island. The brand name “Senelgo Tours” was stylized with a modern font, incorporating colors that evoke feelings of adventure and tranquility.
Website Design
The website was designed to be visually compelling, showcasing the beauty of Sri Lanka through high-quality imagery and a clean, modern layout. Key sections were created to feature popular destinations, customer testimonials, and an easy-to-use booking system. The design focused on responsive elements to ensure optimal performance across all devices.
Custom CMS Development
A custom CMS was developed to allow Senelgo Tours to easily update their website with new tour packages, images, testimonials, and more. The CMS was designed with an intuitive user interface, making it accessible for non-technical users. Features included managing client bookings, reviews, and testimonials with ease, enabling the Senelgo Tours team to keep the website up-to-date without needing external help.
